José Francisco Sánchez
Gaplasa S.A. | Member of the Fundación ECOTIC Board of Trustees
Gaplasa S.A. | Member of the Fundación ECOTIC Board of Trustees

What role should producers play in accelerating the transition to a truly circular model in the electronics sector?
Producers have a pivotal role in the shift to a circular model, as their design, production and after-sales practices directly influence product durability, repairability and recyclability. They must take a proactive approach, integrating eco-design principles that reduce the use of hazardous materials and promote modularity and ease of repair.
They also need to embrace extended producer responsibility (EPR), taking charge of the waste generated and ensuring effective return and recycling channels. Collaboration with other actors across the product life cycle and investment in circular-economy innovation can further speed up the transition, creating a more sustainable, transparent and environmentally responsible market.
What barriers hinder consumer involvement in WEEE recycling and how can they be overcome?
Key obstacles include limited awareness of the importance of recycling, difficulty accessing suitable collection points and at times, a perception that recycling these materials has little value. Inconvenience can further discourage active participation.
To tackle these challenges, it is vital to reinforce awareness campaigns that explain the environmental impact of proper recycling and the benefits it brings to the community. The collection network must also be expanded and improved to ensure that points are both accessible and visible, while economic or other incentives should be introduced to motivate the return of electronic waste. Closer collaboration between businesses and public authorities can help coordinate initiatives and joint campaigns that strengthen consumer engagement and commitment.
What sets ECOTIC apart as an Extended Producer Responsibility Collective System (EPRCS) in an increasingly demanding sustainability and regulatory landscape after 20 years?
ECOTIC stands out for its pioneering commitment and well-established expertise in the efficient, responsible management of electronic waste, making it a prime example of the circular economy in action within the sector. Its distinctive value lies in its ability to deliver comprehensive solutions tailored to industry needs, while strictly complying with national and international regulations and promoting sustainable best practices.
Over the past 20 years, ECOTIC has consistently demonstrated outstanding and visionary leadership in innovation, helping to recover valuable materials and minimise environmental impact, which further strengthens the confidence of member companies and the public alike. In addition, its strong focus on education and social awareness helps foster a lasting culture of responsibility and sustainability. This long-standing commitment and extensive experience enable ECOTIC to remain a benchmark in responsible WEEE management, creating significant environmental and commercial value in an increasingly demanding context.